+ Makeup

As a whole, the desired esthetic for makeup was to be strong, but not take away from the main focus…the hair. Jessi and Chelsea looked back at all the images that inspired the categories from the beginning, and assembled inspiration boards to map out the creative direction. The plan was for all of the street look makeup to be cohesive, in order to marry the stories of the hair since they were all so different. For editorial, the makeup would slightly change to enhance the story being told.

For the street look, staying true to the winter theme, Jessi whitewashed each model’s forehead to the brow line with a matte, neutral face and heavy contour to bring out the facial structure. After a couple test shots, a strong eyelid was added extending out to the hairline to enhance the brow. Also, the women were given a dark lip to promote contrast against the white wardrobe.The forehead was matted out to match the rest of the face, penciled in a perfect white line to make the mask crisp and contoured just above it to bring it out from the face for the shot. The forehead was matted out to match the rest of the face, penciled in a perfect white line to make the mask crisp and contoured just above it to bring it out from the face for the shot.

At the last minute, Shayla had an allergic reaction on her forehead, so as Jessi wiped off the makeup to start fresh. Chelsea happened to look over at that very moment and said, “Wait, leave it like that…its perfect!”. Wiping the forehead produced an effect of a whitewashed brow line, and Chelsea was right. That mistake created the winter warrior we didn’t know we were looking for!

The editorial makeup looks were broken down by category:

Medium – add strokes of paint reflecting each model as a canvas for a piece of artwork.

Conformity – add white paint in the model’s tear ducts and corners of the eye signifying a cry to be unique.

Overstimulation – add random black lines on the model’s face as a literal expression of over doing it.

Connection – add a line across the eyes and down the middle of the model’s face portraying every part is dying to be connected.

Click here to see the entire collection.