WHAT: L’Incroyable Blowdry by Kerastase
WHY: This French international luxury haircare brand has done it again with this truly incredible—hence the name—blowdry product. With it’s natural feel, ability to slow greasing, heat protection up to 450 degrees Fahrenheit, and style repositioning capability, what’s not to love? Utilizing Micro-Beeswaxes, the product is able to create strong but touchable hold due to the ingredient’s flexibility and power to melt and reform with heat.
HOW: L’Incroyable Blowdry should be applied to damp hair prior to drying and any heat styling after. This amazing product is heat activated, making all our second, third (dare we say fourth) hair days just as fresh as the first.
WHEN: Due to its heat reactivation, L’Incroyable Blowdry is a must have for heat styling throughout the week. This product is effective on all hair types and lengths. Ready to meet your incredible new best friend?

By: Leigh Batenburg