+ Perception
LEAD HAIR: Chelsea James | ASSISTANT: Jessi James | MAKEUP ARTIST: Melanie White | PHOTOGRAPHER: Natasha Gerschon | MODELS: Sangita Pawar | Gina Medina PRODUCED BY: Fōrma + Collective Salon
+ Legitimate Credentials
LEAD HAIR: Chelsea James | ASSISTANT: Jessi James | MAKEUP ARTIST: Melanie White | PHOTOGRAPHER: Natasha Gerschon | MODELS: Izzy Holsman | Allison Brown | Loren Gaby | Landon Slavic AGENCY: Wilhelmina | PRODUCED BY: Fōrma + Collective Salon
+ Cognizance
LEAD HAIR: Chelsea James | ASSISTANT: Jessi James | LEAD MAKEUP: Randa Rivera | MAKEUP: Brittany Chavez | PHOTOGRAPHY: Natasha Gershon | MODELS: Sangita Pawar | Gina Medina PRODUCED BY: Fōrma + Collective Salon
+ Winter Collection
LEAD HAIR: Chelsea James | HAIR: Jessi James & Randa Rivera | LEAD MAKEUP: Jessi James | MAKEUP: Randa Rivera & Brittany Chavez | PHOTOGRAPHY: Randa Rivera | MODELS: Ashlyn Olsen | Shayla Kelly | Mario Ortiz | Kendall Castledaine | PRODUCED BY: Fōrma + Collective Salon
Click here to see more about what inspired the winter collection and behind the scenes.
Click here to see our winter collection video.
+ Stripped of Armor Photoshoot
LEAD HAIR: Chelsea James | HAIR: Jessi James | MAKEUP: Jessi James | Randa Rivera PHOTOGRAPHY: Joseph Friend MODELS: Shayla Kelly | Ashlyn Olsen | Tyler Nielson PRODUCED BY: Fōrma Collective Salon
Fōrma + Collective Salon 