+ the infamous plus +
You will see the plus sign before all of our subjects because Fōrma means: to shape, so everything that follows the plus is our way of shaping this subject back into the world.
synonyms : group | crowd | gathering | offering
Most artists start by making vision/mood boards prior to embarking on projects in order to hone in on a particular vibe, and to focus ideas. This collection was no exception to this process- however it went one step further. Videos have the capacity to give so much more. Multi-media immediately makes our hearts pound and is pushing us to the next level. We chose four topics and eight models, then proceeded to create four street looks and four editorial looks. Editorial looks accelerate the street looks in a seamless way.
1. a person who survives, especially a person remaining alive after an event in which others have died. “the sole survivor”
synonyms : legacy | remainder | remnants | leavings
“Cancer does not have a face, until its yours or someone you know.”
Chelsea’s uncle was diagnosed with cancer and for 6 months endeavored a grueling treatment process, surgery and trips to the hospital. He dedicated any energy he had to the healing process and decided he would cut his hair and beard if he beat this thing. When he finally came back with a clean bill of health he came in for his transformation. We documented the process to share his journey back into the world.
For more behind the scenes about this video, check out our blog post about this survivor video.
We created the Identity series for multiple reasons. Working in the beauty industry we are granted with the privilege to get to see inside someone in a way we realized was worth sharing. We are very aware of what the media and society is telling people they need to look like, and we beg to differ. We consider ourselves extremely lucky to have the honor of being the one people trust with their image, insecurities and greatest accessory, their hair. We are also incredibly grateful we know individuals who are willing to be vulnerable and transparent about the thoughts we all have. The people in these films are beautiful, inspiring and some of the most magical individuals we have yet encountered.
For more about the process of how these films were made and all the behind the scenes check out our blog posts about the Identity Series. Click on each quote above the video to take you directly to the blog.
+ Human Connection
We were inspired to embark on our first video making experience after a brainstorming session with some of our favorite people. They are dancers in New York and wanted to create an experience on film for viewers about all the facets of human connection. All of our heads were spinning with ideas and after hours and weeks of ideas and planning we decided to collaborate on this project. We took a road trip to the Salt Flats in SLC, UT and shot on site with some amazing photographers and of course these beautiful dancers. We hope you enjoy this artistic take on the emotional rollercoaster associated with the human connection.
For more about how this film was made and all the behind the scenes, check out our blog post about human connection.