+ Connection Whats the point? The point of any of this? Why? Does it matter? Only if connection exists. The point. There’s an old saying that if a man climbs to the top of the mountain to meditate, and he finds God… Does it matter if he never comes down? Love this thought life. It … Continue reading + Winter Collection + Connection
+ Makeup As a whole, the desired esthetic for makeup was to be strong, but not take away from the main focus...the hair. Jessi and Chelsea looked back at all the images that inspired the categories from the beginning, and assembled inspiration boards to map out the creative direction. The plan was for all of … Continue reading + Winter Collection + Makeup
AUSTIN This video is so close to our hearts. We love who Austin is to his very core, and were elated when he agreed to shooting this video. Creating these videos has been immensely inspiring; though, while running a new business, Chelsea educating nationaly nearly every weekend, and trying to to find time for laundry … Continue reading + Identity Video Series + Austin
My uncle Bob was diagnosed with cancer on the 13th of May 2016 with stage 3 colon cancer. This article shares some of his story and gets slightly graphic about his struggles. If you have a hard time, or a weak stomach you may want to skip right over to the video. He had a … Continue reading + Survivor Video
MCCALL With the production of each of these videos, we had to think about some of the essential components that make them, them. McCall has interest for so many different things, but creative expression through dance is at the very top of the list. She currently goes to school in NYC studying dance, and was able … Continue reading + Identity Video Series + McCall
The opportunity to collaborate with dancers Baylie and McCall Olsen was so exciting. When the team sat down to hear their vision, it was a match made in heaven! The common goal was to evoke emotion. It was the first video we ever created ourselves, and we learned so much about the process! When brainstorming … Continue reading + Human Connection Video
RANDA Countless times hairdressers are described by clients as "my hairapist". We don't take this lightly either. Hairdressing is one of the few remaining industries where we physically touch people, and because of the amount of time and frequency of visits it allows insight to the intimacies of most of our clients lives. This an unbelievable opportunity and … Continue reading + Identity Video Series + Randa
On August 3rd, 2016, we officially opened the Fōrma + Collective doors. 10 days later, surrounded by our closest family, friends and clients we had fully stocked swag bags holding a mix of the best products in the industry, R+Co , Kérastase and L’Oréal that took over our entrance. We had our featured photo station, as well as the always entertaining beats by everyone’s favorite DJ Mear kept our guests entertained all night.